International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Mind your Privacy: American Tech Companies and Germany’s Privacy
Laws HeikoWiggers

Abstract
The spring and summer months of 2010 has seen several large American tech companies running into problems with Germany’s privacy laws. This article is a discourse analysis that examines the companies’ positions as well as the German authorities’ and German public’s point of view in a series of incidents that have upset relations between Germany and American tech companies. This article also discusses whether the disputes stem from a wrongful assessment of the German culture on part of the American companies and an unwillingness to adapt their products and business models to the German market. Finally, this article reflects on if and how much longer Germany can effectively enforce its stringent data protection laws in an age of ever-accelerated digitalization.

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