International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

COST EFFICIENT PRODUCT DESIGN FOR SUSTAINABLE COMPETITIVE POWER
Assist. Prof. Dr. Rifat YILMAZ

ABSTRACT
Competitive power of a product in the market depends on factors such as cost, performance, aesthetics, time of submission to market, and quality. High competition conditions and change in customer expectations have shortened life span of products and time of submission to the market. This has shortened the phase of design. In an environment, where products are constantly renewed, the time of design is constantly shortened; however its importance rises. Because these factors, affecting competition power of a product, are shaped at the stage of design to a high extent. Designers act with the awareness that they affect not only current costs; but the upcoming costs as well, and should design products with high competition power in the market. To this end, in this study as techniques supporting cost management at the stage of design, the following cost management techniques have been handled: product life cycle costing, target costing, design for cost, design for manufacture, design for reliability, functional cost analysis and inter organizational cost management.

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