International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

ASSESSMENT OF COMMUNITY AWARENESS AND INVOLVEMENT IN SPORT TOURISM: A CASE STUDY OF THE OBUDU MOUNTAIN RACE, NIGERIA
Bassey Benjamin Esu, Vivian Mbaze-Ebock Arrey

Abstract
The Obudu Mountain Race is the only mountain running race in Nigeria. It was conceived as a marketing tool to increase tourists flow to the Obudu Mountain Resort and Cross River State in general. It is generally believed that one current that drives the success of events tourism is the role of host organizations. And of particular interest is the role of the host community in the organization and management of events. This concern is imperative because of the dynamics of community involvement in event organization. The success and sustainability of the Obudu Mountain Race to a large extent depends on the level of community awareness and involvement in the organization of the event. This has motivated the authors to carry out an exploratory research with a view to determining the extent to which the Obudu Mountain Resort Support Communities (OMRSCs) are involved in the organization and management of the Obudu Mountain Race. In depth interviews were done on community leaders who served as informant. Data were collected from six communities’ representatives. The result shows that: communities are fairly aware of the existence and history of the event, communities had positive perception of the event and destination attributes, communities were not involved in decision making concerning the organization and management of the event, communities are cognizant of the expected benefits derivable from the staging of the mountain race.

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