International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Social Networking Media as a Tool for Teaching Business Administration Courses
Casimir C. Barczyk, Doris G. Duncan

Internet technology has grown exponentially, spawning with it new opportunities to link people together. Computer software is being developed that serves a sociological function of fostering communication and building community. This phenomenon is collectively known as social networking media. How this technology can be applied to enhance teaching and learning and not hinder pedagogy is explored. This paper provides a definition and framework for categorizing six types of social media and discusses its growth and prevalence. Applications for the academic environment generally, and a business administration and management course more specifically, are discussed.

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