International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Classifying the Hotel Spa Tourist: A Multidimensional Qualitative Approach
Rami F. Tawil

Abstract
There is a sense of uncertainty regarding the classification of spa tourists that makes forecasting problematic. A qualitative study was undertaken to provide a greater level of insight, this required developing a framework that was divided into three dimensions based on the destination facility choice process. Coding was used as an appropriate analytical tool that resulted in developing 10 types of spa tourists. The results were further funnelled and a 4 type broad typology was constructed, its significance lies in its consideration of the spa destination choice process as a whole, rather than a heavy emphasis being placed merely on reasons people visit spas, which has dominated many of the previous spa typologies.

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