International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss


Much has been said regarding the strategies in eradicating poverty in Malaysia especially in the rural areas. However, the strategies in eradicating poverty in the urban area have not receive equal attention. Despite that, urban poverty in this country is on the rise mainly caused by the failure of the rural economy which has contributed to the migration of the poor to the urban areas. Therefore, the issue of urban poverty has to be taken seriously especially among the indigeneous Malays. The Ministry of Rural Development’s efforts of bringing the Development Program of the Extreme Poor are indeed timely as this scheme will be able to help handle the issue of urban poverty among the Malays more effectively. Under the program, the urban poor will be aided in starting businesses or any income generating socio-economic projects in the city areas. In contrast to the agricultural-related activities in the rural areas, the eradication of urban poverty requires a focus that reflects the reality and the nature of urban life which lie in the business or entrepreneurial ventures. Thus, the development of the urban poor from the prospective of entrepreneurship can aid them in improving their standard of living. This paper analyses the strategy taken by the government to eradicate urban poverty. The strategy used by providing training (entrepreneurship) for the heads of underprivileged families living in sub urban areas especially the Malays. The strategy has proven to be effective in increasing their incomes and quality of life. Besides that, the growth of self-reliance is also instilled mould characters such as more committed, competent with positive thinking. Contributions in terms of loan and self development have enriched the areas of entrepreneurship and small businesses, particularly among women living in sub urban districts. This has triggered to a new socioeconomics transformation to the lives of these poor group.

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