International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

MANAGEMENT OF THE COMPANY ON THE BASIS OF THE COST ESTIMATION OF ITS INTANGIBLE ASSETS
KASHIRINA E. I.

Abstract
Nowadays cost maximization is the main purpose of strategic management of many companies. Heads of the Russian corporations already got an understanding of that the efficiency of enterprise’s management is defined not by its liquidity or size of the received profit, but increase of the business’s cost. The overall aim of the company’s cost increase should be detailed on the basis of revealing of major cost factors. The intangible assets, which provide the getting of the future benefits, are among the number of the major cost factors for modern companies of «new economy». Investments into intangible assets are the defining factor of an effective using of own capital of the enterprise and play the main role in realization of financial strategy of the companies in the conditions of global transformation of the financial markets and transition to innovative economy. In the developed countries the share of intangible assets in enterprise’s assets structure makes from 30 to 40 percent, and reaches 70-80% in the high technology companies. In structure of the Russian enterprises’ assets the intellectual property makes less than 1% because of bad accounting and underestimation of role of intangible assets in enterprise activity that as a result leads to deterioration of its financial condition, decrease of market cost of the company. Nevertheless the share of intangible assets constantly grows in balances of the Russian enterprises, expenses for financing of their creation and development grow as well. Cost of intangible assets of corporation can be defined as the price of its realization in the transaction in the open market or as current cost of incomes which can be got by the company in the future. The major problem in the given context is absence of the standard methodology in frameworks of the cost, market and income approaches of cost estimation of the company’s intangible assets that complicates calculation of the most objective size of their cost.

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