International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

AN EXAMINATION OF FIRMS ENVIRONMENTAL MARKETING PRACTICES, SUSTAINABILITY AND BUSINESS PERFORMANCE
Gabriel Ogunmokun, Daniel Tripolitano, Janelle Rose

Abstract
These are interesting times and for many years now, sustainability (including environmental marketing) issues have become part of every serious business and government discussions. However, although organisations are expected to continuously improve their environmental marketing practices, very little is known as to the consequences of utilizing green environmental marketing strategy in Australian small business organizations. This study was designed to investigate whether or not there are significant differences between small business organizations with high versus low levels of green marketing on various aspects of business performance.

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