International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

The Reality of the Gaze: A Critical Discourse Analysis of Flavor of Love
Steven S. Giannino, Shannon B. Campbell

This project examines Flavor of Love, a reality based dating show broadcast on Vh1, and its place in the continuum of televised subordination of women, particularly women of color. The study uses concepts of the “male” and “dominate” gaze to explore the interplay of race, gender, and misogyny, and the possible implications on audience perception. Television acts as a powerful socialization agent, and shapes audiences racially stratified and gendered world. Critical discourse analysis provides the rich contextual data necessary to extrapolate the relationship between race and gender inequality 1n reality television. This article highlights the production of meaning created by a visual cultural storyteller housed within a hegemonic tradition that objectifies and subjugates women of color powerless.

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