International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Key Influences on Managerial Creativity and Organizational Innovation for Knowledge-based Organizations: Three I’s to Value
Dr. Sharon Yvette Boyce

Abstract
The increase in economic distress and the uncertainty of other environmental factors have resulted in renewed interest in the value of innovation as a means to improve the market positions of firms worldwide. Corporations are generally not perceived as entrepreneurial, as this suggests a lead founder, whose venture evolves as a simple structure with an opportunity to meet some idea-generated need, whereas large organizations may be well-established, with hierarchical levels of multiple functions formed to meet organizational objectives. However, the mindset of larger entities may need to resemble that of an entrepreneur, to ensure sustainable competitive advantage. Managerial creativity and organizational innovation, along with the influence of perpetual intrapreneurship on the strategic design and structural processes within knowledge-based organizations are analyzed. The effect of leadership and culture on organizational innovation and strategic activities across the pharmaceutical industry are evaluated. Strategies to integrate intellectual capital, innovation, and intrapreneurship as a framework, are proposed.

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