International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

An Analysis of College-Student Travel-Destinations and Its Marketing Implications
Lauren Fryc, Paul D. Berger, Bruce D. Weinberg

This study focuses on college-student travel-patterns, both domestically and internationally. The findings show that there are significant differences in travel patterns, based on three independent variables studied: a student’s gender, a student’s class year, and a student’s home origin. The study uses the student body at a major college in the Northeast of the United States, and provides a detailed analysis of the students’ previous travel patterns, and how they differ by the aforementioned independent variables. Domestic travel and international travel are separately analyzed. Marketing implications are discussed. The study also offers a possible template for studying these relationships at additional colleges and universities, and at other venues, both within the U.S. and outside of the U.S.

Full Text: PDF