International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

The Mass Media and the Privatization Campaign: A Survey of the Port Harcourt Public in Nigeria
Mbazie, Sunny; OGBULU, Onyemachi Maxwell

This paper is concerned with the role of mass media in the information campaign on privatization. It seeks to determine the extent to which the media are a source of information and can create awareness on privatization as well as the influence the media exert on the public in terms of attitude and participation in the programme. To accomplish these objectives, a survey was conducted on a sample of 1016 of the public in Port Harcourt, using cluster sampling technique. The findings revealed that the media were a greater source of information, created awareness to above-average level and influenced attitude and participation. The study recommends that the government should re-plan and re-strategize on how to employ the media effectively in the subsequent campaign efforts, drawing from the findings of this work.

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