Communication as the Basis for a Sustainable Crowdfunding: The Italian Case
Simona Alfiero, Cecilia Casalegno, Alessandra Indelicato, Christian Rainero, Silvana Secinaro, Vania Tradori, Francesco Venuti

Abstract
Noclear, univocal distinction between the phenomena of “crowdfunding”, “crowdsourcing” and “sharing economy” emerges from an analysis of the literature. For example, the term “crowdfunding” appears to be used incorrectly to designate other processes of “crowdsourcing” or, more generally, “sharing economy”. The research goal, after carrying out a more detailed analysis of the individual phenomena, is to offer a more precise outline of the characteristics of “crowdfunding” by identifying the needs that it satisfies. And by underlying how communication can be a proper springboard for a sustainable sharing economy.

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