International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Television Drama Viewing and Romantic Beliefs: Considering Parasocial Interaction and Attachment Style
Borae Jin, Joohan Kim

This study examined the relationships between attachment styles, drama viewing, parasocial interaction, and romantic beliefs. A survey of students revealed that drama viewing was weakly but negatively related to romantic beliefs, controlling for parasocial interaction and attachment styles. Instead, parasocial interaction mediated the effect of drama viewing on romantic beliefs: Those who viewed television dramas more heavily reported higher levels of parasocial interaction, which lead to stronger romantic beliefs. Regarding the attachment styles, anxiety was positively related to drama viewing and parasocial interaction, while avoidance was negatively related to parasocial interaction and romantic beliefs. These findings indicate that attachment styles and parasocial interaction are important for the association of drama viewing and romantic beliefs.

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