International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Early Uses of Broadcast Media in Southern Africa: Recurring Themes and Concerns
Mustafa Hashim Taha, Ph.D.

This paper examines the uses of broadcast media in Southern Africa with special emphasis on South Africa, Zimbabwe, and Tanzania. It focuses on the role of mass media in nation-building and democratization following the end of colonial rule. Broadcast media were also used in Southern Africa to promote economic and social development. Radio was a channel of choice in Southern African countries to disseminate knowledge and education in rural areas. The paper considers broadcast media as essential but not necessary agents for development. Although economic and social development programs were not impressive, broadcast media were instrumental in making considerable strides in the field of education and health in Southern Africa. Broadcast media institutions in Southern Africa faced facing many challenges, including excessive government control over broadcast media, censorship, and self-censorship. Lack of political will and shortage of financial resources were also paramount hurdles. The paper suggests that freedom of expression and democratization are important requirements for socio-economic development and cultural revival.

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