Psychological Theories Describing How the Media Can Help Influence People’s Beliefs and Perceptions on Political Issues
Binghui Sun

Abstract
The agenda-setting and framing analysis theories are essential theoretical frameworks in media studies. The agenda-setting theory suggests that the media can influence the public agenda by emphasizing specific issues and topics. In contrast, the Framing analysis theory suggests that the media uses specific techniques, like employing certain word choices or highlighting particular statistics, to shape how we interpret and understand certain issues. Both theories emphasize the power of media to shape public opinion and behavior. By talking about different psychological theories, I discuss how the media can help influence people’s beliefs and perceptions on political issues in this essay. This topic is important to me because I study IB psychology in my high school, and I feel very passionate about using psychology knowledge to discuss a social issue. I also want to practice the ability to think critically while being rational.

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