International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Immigrant Business Strategies in the City of Madrid
Aurora García Ballesteros, Beatriz Cristina Jiménez Blasco

This article is about the spatial patterns followed by immigrant entrepreneurs who open businesses in the city of Madrid. We have chosen six urban sectors where foreigners-owned commerces and services are numerous. We have carried a detailed study of their location, typology, nationality and entrepreneurship. Methodology used has been direct and participating observation and interviews to some strategical informants. In general, immigrant entrepreneurs try to locate better in those areas with a large immigrant population because they know the area, it is not too expensive, and they have potential clients among the people from their own country, although they also want more general clients. They open non-specialized businesses, with a small investment in goods and premises, looking for a quick profitability.

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