International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online)

 

Public Perception of Media Role
Ayesha Sadaf

Abstract
Present study is on public perception of media role specifically focusing the issue of judiciary in Pakistan that was broke out in 2007. Media in Pakistan being the important pillar highlighted the issue and played a very constructive role in restoration of judiciary. This study focused on the aspect of media’s role i.e, to what extent media gave importance to the issue, but this role has been investigated through public perception on the basis of voluntary, non-probability sample of faculty from federal based universities. The problem statement was, did media play the same role as what people perceived about it through it’s coverage of issue of judicial restoration? Results indicates that public perception was mostly in the favor of a notion that media specifically newspapers highlighted the issue in a much better way and the coverage was constructive towards restoration. So it is recommended that media not only provide information to general public but it can be used as a tool to mobilize people for specific issues in bringing up a change in the society.

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