International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online)

On the Medialization of Knowledge in the Digital Age
Prof. Dr. Theo Hug

Abstract
It is widely accepted that media play an increasingly significant role in regard to processes of generating, transferring and passing on knowledge. The range of modes and ways by which the topic can be addressed is extremely broad: Knowledge is edited and secured in ontologies; knowledge media are developed and tested; knowledge workers provide contributions to the design of knowledge spaces; furthermore, knowledge is socially redistributed, reflected with a knowledge-political intention. Beginning with a short reply to selected modelings of the digital turn, this paper compares and contrasts some current discourses on knowledge. It raises the question to which extent, for example, talking about knowledge media can be seen as part of the problem or part of the solution. Moreover, it discusses in what way the common metaphorical modes of expression are useful or misleading, and how concepts of medialization can be successfully applied to the development of knowledge.

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