International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

From the Branded Dealer to Crowd Funding: the Market for Art as Broad as it is Diverse
David E. Kaun, Joseph M. Grace

Two relatively new venues to the art scene, the Branded Dealer and the Crowd funding site, Kickstarter, represent the extremes of a vast continuum in the market for visual art. The former caters to societies’ super rich, the latter literally to its masses. In this paper we explore both the differences and similarities in these diverse worlds with respect to the role of the “dealer,” the nature and price of art produced the respective clienteles, and the artists themselves. While the differences here are enormous, the two worlds do share common elements in some fundamental if limited areas.

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