A Book: It’s Cosmetic and Societal Implications
Ndoma J. Brown

Abstract
In the words of Winston Churchill - “History will be kind to me for I intend to write it,” (Churchill, 2001 – 2013, online). And for all the miraculous means of recording history, book is obviously one of the oldest and remarkable custodians of facts; it permeates the audience an opportunity into cultural, developmental, aspects of mass communication and business endeavors. The researcher pungently uncovered its ambivalence from existing complimentary pedigrees. Efforts through Individual Difference Theory and literature materials are examined to state book readership as being based upon unconditional personal interest and individual characteristics. This, vis-à-vis it’s overhauling aesthetic and societal positions, in rekindling its twinkling glory in the reading Nigerian mass media audience. Here, the researcher epitomized book as a character molder, a pivot for social, educational and adventurous intercourse. Book’s messages are intransient as against radio and TV’s. But precautious as the situation, its status symbol could be auto-didactic (learning from the specifics, specialized and seldom multihydrated media reportage).

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