International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Impact of TV Advertisement on Children Buying Behavior
Mr. Abdul Hameed, Amir Waqas, Mudassar Naz Aslam, Muhammad Bilal, Muhammad Umair

In this research we investigate the impact of television advertisements on children buying behavior. We visited different schools in Punjab, Pakistan and checked the response of children. A 5 point Likert scale questionnaire was designed. Different cities of Punjab were selected on random sampling basis. A total 250 questionnaires were circulated, and the response rate was 100 %.

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