International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Effectiveness of Communication Media Used by the Public Relations Department in Facilitating Effective Internal Public Relations at the Kerio Valley Development Authority in Kenya
Stellah I. Onyiengo

Development agencies in Kenya have been experiencing poor public relations for a long time. As such, the author set out to solve this problem through carrying out an internal public relations audit of Kerio Valley Development Authority. The study sought to measure the extent to which the media of communication used for internal Public Relations in the organization facilitates effective public relations at KVDA. Data was collected through use of questionnaires and which were administered on the non-management employees of KVDA. Face-to-face interviews were used to collect data from management staff of KVDA. The above methods of data collection were supplemented by use of document review and observation schedule. The total number of employees at KVDA was 660; participants for the study were drawn from six departments in KVDA. Stratified random sampling was used to select respondents for the study. A total of 150 respondents were selected. Qualitative data was analyzed through the use of content analysis. Quantitative data was analyzed through use of SPSS-WINDOWS 7 computer program. From the findings of the study, it was concluded that the media of public relations used in KVDA is both inadequate and ineffective. It was also concluded that the public relations department is not playing a key role in promoting good internal public relations in the department. The study recommends that the public relations office needs to improve the media of communication used for internal PR. It should insist on the media that allows for two way communication and not relay on one way communication.

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