International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

A Review of Relevant Literature on Development Communication and its Implications for Kenya
Daniel Robert Aswani, Allan Siangu Wekesa

This paper traces the evolution of development communication in terms of theoretical perspectives; approaches to development planning and what these perspectives portend for Kenya. Taking a Kuhnian position, the paper looks at the paradigmatic shifts in the field and explores learning points for a country eager to be industrialized by year 2030. The study takes a historical account of the development of the field and utilizes content analysis from vivid examples drawn from African countries and specifically from Kenya. The paper holds the view that the field has evolved for the better, dropping what has been falsified and adopting new paradigms. The new paradigms explain the failures of the preceding paradigm and explain development concepts in a coherent manner. This is a review of relevant literature on development communication.

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