International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Exploring How College Magazines Frame Science: A Comparative Analysis of Harvard Magazine and KU (Korea University) Today
Hwalbin Kim, Jeongheon JC Chang, Christopher Frear, Ju-Yong Ha

This study explores how two college magazines – Harvard Magazine and KU Today – frame scientific research. Based on previous framing studies, this study examines the organizing themes and issue attributes in two college magazines that are published in different cultural, social, and organizational contexts. Using framing theory, we conducted a qualitative content analysis of science stories. The findings show that Harvard Magazine more often framed science as an issue ofprogress while KU Todaymost frequently portrayed science as a matter of convergence and communication. Also, the findings indicate that twocollege magazines mainly framed science and the universities as useful for human advancement. This study indicates that the collectivism or authoritycentered culture of Korea might affect which attributes were highlighted.

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