International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Youth Organization’ Social Media: from Bullying to Social Movement (Case Study in Perhimpunan Mahasiswa Bandung, Indonesia)
Ira Dwi Mayangsari, Iis Kurnia, Intan Siti Muslicha

Social media become powerful media that used by youth organization to communicate and to create social movement. This research explores youth organization Perhimpunan Mahasiswa Bandung (PMB) that use social media face book, twitter, blog and YouTube with statistical descriptive in quantitative approach through questionnaire and observation. As a result, it can be concluded that members of the organization recommend face book as the most effective media (71%) while twitter and blog are less effective with 65.5% and 60.5% respectively. Respondents also implied that the organization’s social media is important because it disseminates information about social issues and provides them opportunities to take a part in social movement with 94% effectiveness score. However, this research also found that this organization held negative activity which is bullying to their new members.

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