International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss


A Study on Different Perspectives on Private Labels
José G. Vargas-Hernández, Mohammad Reza Noruzi

Over the years, private label of products or items have always been considered attractive to the consumers for having a cheaper price than the similar manufacturing labels. However, there are some doubts about the quality of products privately labeled. This paper aims to study the private label.

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