International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Social Media and Entrepreneurship: Tools, Benefits, and Challenges. A Case Study of Women Online Entrepreneurs on Kilimani Mums Marketplace on Facebook
Eunice Mukolwe, Dr. Jacqueline Korir

Social media is a new phenomenon that has changed how the business environment operates. Contributions of Facebook, Twitter, Linked In and Google+ among other online platforms, despite being new in the business world, brings with it endless opportunities. If well harnessed, and their challenges addressed, social media tools can spur economic development and contribute to the realization of Kenya's Vision 2030. Today it is important for business owners and marketers to understand how social media works as a communication tool and how they can grow their businesses by implementing a social media strategy. It is then imperative that benefits and challenges of this technology on business be understood. In Kenya, there is a growing trend by women entrepreneurs to open business through online platforms. Hence, this paper evaluates how social media can boost women entrepreneurship by looking at benefits, challenges and the social media strategy that can be implemented.

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