International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

A Hybridization of Eurocentric and Afro Centric Resources of Communication on Radio by the Youth as Positive Deviants and Peer Educators
Christiana Hammond

This paper sought to ascertain the use and sustenance of the indigenous forms of communication through a hybridisation of both the Eurocentric and Afro centric resources of communication on Radio Peace 88.9 MHz, by the youth as positive deviants and peer educators. Grounded in the participatory communication theory and the AMARC global assessment tools, data was gathered through interviews and questionnaires from seventy-six regular listeners who had access to the Internet and the Social Media. One significant finding from the study, among others, was that the influence of colonialism and the advent of technology have exacerbated the cultural identity derived from the use of the Afro centric modes of communication. These modes are being eroded by existential exogenous systems, and endangering aspects of the African culture. The paper thus, concludes, the youth are savvy with the Internet culture and as positive deviants, they could be encouraged and guided to act as peer educators on issues on sanitation, health, risk communication, gender, and empowerment drives. This could be achieved through the use of a hybridized format of Afro centric and Eurocentric resources of communication on the radio and Internet, in an era of mass media overflow. The study recommends the use of both the Afro centric and Eurocentric modes of communication are as complementary, for development initiatives with the view to sustaining, especially, the indigenous forms of communication.

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