International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Customer Relationship Management - Complications and Implementations in an Organization
S.Wyne & Salma Rizwan Wyne, R.Wyne & Rizwan Wyne, J.Umar & Junaid Umar

To increase revenues and profits Customer Relationship Management (CRM) is an integral part of marketing in an organization. It majorly contributes to develop, maintain and enhance effective customer relationships as it is the fact that loyal customers are more responsive to marketing actions and in cross- selling. CRM is extremely important for business to customers as well as for business to business in sales and marketing context. However, successful implementation of Customer relationship management (CRM) is a complex and challenging task it requires intensive research and proper strategies to implement. To find the complications and resolutions, this paper presents various strategies to implement CRM successfully in an organization through extensive literature reviews, theories and modules from the field of CRM. The study discusses how to identify a variety of zones to address in order to achieve the long -run profitable customer relationship.

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