International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Conceptual Model for the Study of Strategic Cooperation in Small and Medium-Sized Companies: A Theoretical Essay
Francisco Alberto Severo de Almeida, Jorge Manoel Adão, Zenaide Dias Teixeira, Marcelo Duarte Porto

This theoretical essay presents the conceptual model called The Systemic Dimensions for the study of Business Cooperation in Small and Medium Enterprises, having as reference the strategic dimensions; organizational; of products and / or services and marketing. A theoretical mapping is done regarding the cooperation strategy; organizational architecture; strategy and systemic approach; organizational culture; innovation, competitiveness; essential skills; market positioning; market segmentation and marketing compound. Finally, it presents a series of questions aimed at understanding the process of business cooperation in Small and Medium Enterprises, as a contribution to future discussions.

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